Struggling to scale your traffic?
Your team spends countless hours on outreach, but the high-quality backlinks you need to grow just aren’t materializing.
Without a scalable link building framework, you risk stagnant growth and falling behind more agile competitors in your market.
The pressure is real, especially when significant budgets are on the line. In fact, Authority Hacker found that nearly 46% of SEO experts spend $10,000 annually on these efforts, a major investment demanding clear ROI.
I’m here to show you a better way to build high-authority links that drive measurable results without the manual grind.
While we’re discussing strategies for scaling traffic, mastering SaaS content marketing is also crucial.
In this article, I’ll walk you through five proven link building strategies for SaaS. These methods are designed to be efficient and scalable for busy teams like yours.
You’ll learn how to attract backlinks naturally, increase domain authority, and generate more qualified traffic for your sales funnel.
Let’s get started.
Quick Takeaways:
- ✅ Create evergreen linkable content, such as comprehensive guides or original research, to naturally attract high-quality backlinks.
- ✅ Build SEO-optimized “Vs.” and “Alternative to” pages to attract high-intent traffic and earn valuable, natural backlinks.
- ✅ Write guest posts for high-authority SaaS blogs to gain exposure, build credibility, and earn valuable backlinks.
- ✅ Audit and replace broken backlinks to your site, using tools like Ahrefs, to reclaim lost SEO value.
- ✅ Build strategic partnerships with non-competing SaaS companies for co-marketing campaigns, earning valuable high-authority backlinks.
1. Create Evergreen Linkable Content That Generates Backlinks
Struggling to earn high-quality backlinks?
You publish content, but it fails to attract links, leaving your domain authority and traffic stagnant.
This cycle makes proving your content marketing ROI to leadership nearly impossible. It puts your budget at risk and can quickly drain your team’s morale.
Yet, LoudGrowth reported one company gained 600+ referring domains in 2 months with data-backed guides. This shows the potential.
The solution is creating assets other sites find valuable enough to reference. Let’s break down how to do it.
Focus on creating evergreen linkable assets.
These are high-value resources like ultimate guides, original research, or free tools that stay relevant and attract links long after publishing.
Your goal is to produce the definitive resource on a topic. Make it the go-to source that other bloggers and journalists will naturally cite.
For instance, create an in-depth guide with checklists, original graphics, and templates. These comprehensive link building strategies for SaaS establish you as an authority others trust.
This becomes your link-earning engine.
This approach builds a compounding digital asset that works for you 24/7, driving sustainable organic traffic and strengthening your domain authority without constant manual outreach.
Ready to transform your content into a link-earning engine? Book your discovery call with Boterns today to strategize how we can help scale your SaaS traffic and prove ROI.
2. Build SEO-Optimized Comparison Pages for Natural Backlinks
Your prospects are comparing you anyway.
They are searching for “Your SaaS vs. Competitor” to make an informed decision before committing to a plan.
If you don’t create this content, third-party sites will. They will control the narrative and capture that valuable, high-intent traffic meant for your brand.
This leaves you reacting to potentially biased or outdated information, costing you both credibility and qualified leads.
Instead of letting others dictate your story, use this as a powerful link building opportunity for your team.
So, create your own comparison pages.
These assets meet user search intent head-on, making them magnets for high-quality, relevant traffic from users deep in the buying cycle.
Journalists and industry bloggers creating roundup posts love citing these well-researched assets, earning you valuable natural backlinks without extensive outreach campaigns.
Develop “Alternative to” and direct “Vs.” pages. These are effective link building strategies for SaaS because they build immense trust while showcasing your strengths.
This approach positions you as a helpful authority.
By owning the comparison, you attract editorial links and guide prospects toward seeing your unique value proposition in the most favorable light possible.
3. Publish Guest Posts on High-Authority SaaS Blogs
Building brand authority from scratch is tough.
Your own blog lacks the reach to quickly establish your brand as a thought leader, slowing your overall traffic growth.
This visibility gap is a major hurdle. Getting in front of established audiences is crucial for scaling, but it’s a constant struggle without a strong initial footprint.
Without the right distribution, even your best content fails to attract the high-quality backlinks needed to move the needle on your SEO.
So, you need a way to borrow an audience and build your company’s credibility at the same time.
This is where guest posting truly shines.
By writing for other high-authority SaaS blogs, you tap directly into their readership, placing your brand and expertise in front of a qualified audience.
Each guest post provides a valuable backlink. It also builds your personal brand as an expert, which in turn boosts your company’s overall credibility.
Focus on publications your ideal customers already read. This makes it one of the most effective link building strategies for SaaS, as the referral traffic is highly relevant and likely to convert.
It’s a powerful, symbiotic relationship.
You provide valuable content for their blog, and in return, you earn a powerful backlink and targeted exposure that drives measurable, long-term results.
4. Audit and Replace Broken Backlinks to Capture Traffic
Are your old backlinks hurting you?
Over time, pages get moved or deleted, causing “link rot” that wastes the referral traffic and authority you previously earned.
This quietly erodes your domain authority and frustrates users. It is a silent killer that slowly degrades your SEO performance and rankings.
Since over 50% of marketers already wait months for results according to Adam Connell, losing links makes this even slower.
This is a huge opportunity to capture traffic by reclaiming the valuable link equity you have already earned.
Turn this problem into a quick win.
Broken link building involves finding these dead links pointing to your domain and asking the webmaster to update them to a live page.
Use a tool like Ahrefs or Semrush to run a backlink audit on your website. This shows all 404 links pointing to your domain.
Once you have a list, find a relevant replacement page on your site and reach out. It’s one of the most effective link building strategies for SaaS.
It is a simple ask for webmasters.
You are helping them fix a broken link on their website while reclaiming lost SEO value and referral traffic. It is a true win-win scenario.
5. Leverage Strategic Partnerships for High-Authority Backlinks
Going it alone is a slow path.
Relying only on your own content for links is a resource-draining grind that rarely scales fast enough to beat determined competitors.
Manual outreach, which I mentioned earlier when discussing guest posts, is time-consuming with diminishing returns. This approach often hits a plateau, leaving your domain authority stagnant.
You’re constantly fighting an uphill battle to prove ROI and demonstrate meaningful traffic growth to your leadership team without a scalable framework.
This constant struggle for high-authority links is frustrating. But there is a more collaborative way to earn them at scale.
Turn to strategic brand partnerships instead.
Identify non-competing SaaS companies serving a similar audience. These symbiotic relationships create natural opportunities for valuable, high-authority backlinks.
This could involve co-marketing campaigns or product integration partnerships. The key is mutual benefit, where both brands gain valuable exposure and credibility.
For example, you can create a joint research report, co-host a webinar, or feature each other in integration directories. These are excellent link building strategies for SaaS.
These links are editorially given and highly valued.
This method builds powerful, relevant links and fosters relationships that lead to future marketing wins, making your efforts incredibly efficient and scalable.
Ready to implement these efficient, scalable link-building strategies for your SaaS? Book your discovery call with us today to explore how our agency can help you achieve significant traffic growth.
Conclusion
Link building can feel like a grind.
Without a scalable system, your team faces constant pressure to prove ROI while competitors pull ahead. It’s a frustrating, resource-draining cycle.
However, the payoff is significant. Agencies specializing in this niche report that white-hat SaaS link-building tactics lead to increased domain authority and sustainable growth. This proves that strategic efforts deliver real results.
This is where these strategies in.
The five methods we’ve covered provide a clear framework to attract high-quality backlinks and drive measurable traffic growth without the manual grind.
While these strategies drive traffic, a robust approach to SaaS content marketing is also essential for sustainable growth and authority.
For instance, leveraging partnerships is one of the most efficient link building strategies for SaaS. It builds powerful, relevant links and fosters relationships for future wins.
Don’t wait for your competitors to get ahead. Put one of these proven tactics into action this week and see the difference.
Build authority and drive sustainable growth.
Ready to transform your link building and achieve rapid, sustainable growth? Book a discovery call to explore how our specialized services can help your SaaS dominate the market.
