Finding great SaaS writers is tough.
You need writers who grasp technical topics, but vetting them is a huge time-sink. Inconsistent quality from freelancers only makes it worse.
This constant struggle wastes resources and stalls your content engine. It ultimately hinders your company’s growth and market position.
And you’re not alone in prioritizing this. A RevenueZen report shows that 82% of SaaS companies have dedicated content staff. This competition makes finding top talent even more critical.
But what if you had a proven framework? A structured hiring process can help you attract and vet specialized writers efficiently. If you’re looking to boost your content’s impact, you may also want to explore ways to increase conversions for your SaaS.
In this article, I’ll walk you through the seven steps I use. This guide details exactly how to hire writers for your SaaS and scale production fast.
By following these steps, you’ll build a reliable team of writers. This ensures consistent, high-quality content that drives results for your business.
Let’s get started.
Quick Takeaways:
- Aligning writer hiring with your content strategy ensures all content directly supports your business growth goals.
- Defining specific skills and expertise beforehand filters unqualified candidates, securing writers who understand your SaaS audience.
- Skill tests objectively validate writer abilities, ensuring they deliver quality content from day one, saving resources.
- Content guidelines and style benchmarks empower writers to consistently deliver high-quality, on-brand content efficiently.
- Optimize writer workflows using project management tools to standardize tasks, ensuring scalable, efficient content production.
1. Align Hiring with Content Strategy
Hiring writers without a clear strategy?
You risk onboarding talent that doesn’t match your content goals, leading to wasted resources and inconsistent messaging.
This mismatch creates endless revision cycles and content that misses the mark. Your content pipeline stalls, delaying lead generation and impacting your revenue goals.
A userp.io report found 53% of SaaS professionals believe content is their top growth driver. This makes strategic writer hiring even more critical for success.
Without a plan, you’re just hiring blind. Let’s connect your writer hiring process directly to your overall content strategy.
Start by mapping your content needs first.
Before you post a job, document what you want to achieve. Are you focused on top-of-funnel blog posts or technical, bottom-of-funnel case studies?
If you’re looking for inspiration or want to strengthen your roadmap, you may want to explore proven SaaS blog post ideas to complete your content strategy.
This defines the type of writer you need. It prevents hiring a generalist when you actually require a technical expert with deep SaaS experience.
For example, if your goal is SEO-driven traffic, a key part of hiring writers for your SaaS is finding someone skilled in long-form, keyword-optimized content.
This clarity makes everything else easier.
Aligning hiring with strategy ensures every piece of content moves you closer to your business goals, a point we’ll revisit when creating content guidelines later.
Struggling to align your writer hiring with your content strategy? Book a discovery call with Boterns to define your needs and scale content effectively.
2. Define Required Skills and Expertise
Not all writers are created equal.
Hiring a generalist for a specialized SaaS role leads to shallow, inaccurate content that misses the mark with your technical audience.
You’ll waste cycles on endless revisions and find your content calendar derailed. This is a costly path that damages your brand’s authority.
Without clear skill definitions, you’re gambling with your content budget, hoping to find a good fit by chance rather than design.
This guesswork is inefficient for scaling content. The solution starts with defining exactly who you need.
For more help with your SaaS content approach, you might find it useful to read how to write killer case studies for your SaaS.
Let’s build your ideal writer profile.
Clearly defining required skills up front acts as your filter. It weeds out unqualified candidates before they even enter your hiring pipeline.
Go beyond ‘good writing.’ You need someone who understands your product, your industry, and your ideal customer’s pain points. This ensures content resonates deeply.
To effectively hire writers for your SaaS, document non-negotiable skills. For instance, look for writers who can demonstrate:
- Technical SaaS comprehension
- Proven SEO expertise
- Audience-specific tone mastery
This clarity changes everything in your search.
This detailed profile becomes your hiring blueprint, ensuring every candidate you consider is already a strong potential match for your specific needs.
3. Source Talent via Niche Platforms
Where do you find SaaS writers?
General job boards are full of generic applicants who lack the specific technical knowledge your SaaS requires.
You’re left sifting through countless unqualified candidates. This wastes valuable time and resources that you could use for core marketing strategy instead.
Plus, hiring in-house is a major commitment. In-house writers can cost organizations $78,000+ annually, a steep price for most growing SaaS teams.
This sourcing inefficiency makes scaling your content production feel impossible without breaking your entire budget.
Focus on platforms built for experts.
Instead of broad job sites, I recommend turning to niche job boards and communities focused on B2B tech and SaaS. For a related approach, you might also want to check out ways to choose a link building agency for your SaaS to further boost your organic growth.
Here you’ll find a pre-vetted talent pool, saving you from sorting through unqualified generalists. This accelerates your hiring process immensely.
Exploring platforms like Superpath’s talent hub or the ContentUK jobs board is crucial for hiring writers for your SaaS. These communities attract experienced professionals actively seeking B2B tech work.
You’re fishing in the right pond.
These specialized platforms connect you directly with proven talent, reducing hiring risk and ensuring you get writers who understand your industry from day one.
4. Screen Candidates via Skill Tests
Is a portfolio ever truly enough?
It showcases polished work, not their raw ability to grasp complex SaaS topics or adapt to your unique brand voice.
You risk hiring someone who looks great on paper but delivers first drafts that require extensive, costly editing, derailing your entire content schedule.
This gap is where many content programs falter, failing to produce work that truly converts readers and drives pipeline.
To avoid this, you need an objective way to validate their actual skills before committing.
This is where skill tests come in.
A paid test assignment simulates a real task, allowing you to see how a writer handles your topics, follows instructions, and structures their thoughts. If you’re looking to scale your content efforts even further, consider how a content creation agency for your SaaS can streamline the process.
It provides a clear, objective sample of their unedited work. It removes all the guesswork from your hiring decision, saving you from costly mistakes later.
The best test for hiring writers for your SaaS assesses more than just grammar. Use it to check their research depth, structural logic, and adherence to brand voice.
Their submission reveals their true capabilities.
This step ensures you invest in writers who deliver quality from day one, protecting your budget and accelerating your ability to scale content.
5. Create Content Guidelines and Style Benchmarks
Inconsistent writer output tanks content quality.
Without clear rules, writers guess your brand voice and tone, leading to endless, frustrating revisions for you.
This inconsistency wastes time and creates a disjointed reader experience. It undermines your content strategy and makes scaling quality production impossible.
This becomes a huge bottleneck. Every new writer requires the same time-consuming, one-on-one training, preventing you from scaling your team.
To break this cycle, you need a single source of truth for all your writers to follow.
Enter your content guidelines.
These documents are your playbook. They clearly define your brand voice, tone, formatting rules, and technical requirements for every single piece of content.
If you need more ways to generate traction, check out these proven ways to get signups for your SaaS.
I also recommend creating benchmark articles. These are gold-standard examples that visually demonstrate what “good” looks like for your brand’s content.
Your guidelines should detail your audience, brand voice, and formatting specifics like image use and linking policies. This step is critical for successfully hiring writers for your SaaS.
This removes all of the guesswork.
Strong guidelines empower writers to deliver consistent, high-quality work from day one, which accelerates your content production and ensures perfect brand alignment across all channels.
Tired of inconsistent content and slow scaling? Let’s discuss how our SaaS marketing agency helps implement guidelines and deliver high-quality content consistently. Book your discovery call today.
6. Implement Quality Monitoring Process
Hiring writers isn’t the finish line.
Without oversight, content quality can quickly decline, damaging your brand’s credibility and wasting your investment.
This inconsistency forces your team into endless editing cycles. It drains valuable marketing resources and stalls your entire content production, delaying crucial lead generation activities.
This friction makes it impossible to scale content production reliably, leaving your growth targets at risk and creating frustration for everyone involved.
You need a system to ensure every piece meets your standards before publication. If you’re also looking for strategies to turn this content into leads, check out 10 ways to book qualified demos for your SaaS company.
Here is how to build one.
A quality monitoring process is your content safeguard. It ensures every writer consistently adheres to the style benchmarks you created in the previous step.
This goes beyond a final proofread. Create a multi-stage review process involving a dedicated editor who checks for factual accuracy, substance, and strategic alignment.
Use a detailed checklist that covers:
- Tone and voice alignment
- Technical and factual accuracy
- Adherence to formatting guidelines
This makes hiring writers for your SaaS more scalable and predictable.
This creates a powerful feedback loop.
It empowers writers with actionable feedback for improvement and gives you confidence that every published article strengthens your brand and supports your growth goals.
7. Optimize Writer Workflow for Scalability
A great writer is only half the battle.
A clunky workflow bottlenecks even top talent, hindering your ability to scale content production and hit your marketing goals.
Without a system, you invite constant delays and writer burnout. This negates the efficiency you hired for, slows your entire marketing engine, and ultimately hinders growth.
Your content pipeline stalls, directly impacting lead generation and leaving valuable revenue on the table for your more agile competitors.
To truly scale, you need to remove this friction with a system built for speed, quality, and collaboration.
Build a well-oiled content machine.
A documented workflow standardizes everything from briefs to approvals, giving writers the exact clarity and direction they need to work efficiently. If you want to maximize results from organic search at this stage, you can learn how to conduct SEO audit for your SaaS to make sure your workflow supports long-term growth.
Use project management tools like Asana to create repeatable task templates for each article. This ensures no steps are ever missed and everyone knows their role.
Your template should clearly define each stage: Briefing, Drafting, Internal Review, SEO Optimization, and Final Approval. A critical part of hiring writers for your SaaS is plugging them into this proven system.
This clarity removes all guesswork.
This system turns your content engine into a predictable, scalable asset that consistently drives top-of-funnel traffic and supports your company’s growth.
Conclusion
Struggling to scale your content?
Finding writers who truly grasp your technical SaaS product is a constant battle. This struggle wastes your time, budget, and precious marketing momentum.
And in today’s landscape, efficiency is everything. Salesforce reports that 76% of marketers use AI to enhance productivity. This industry-wide push makes having a streamlined content engine absolutely critical for growth.
That’s where this framework comes in.
The seven proven steps I have shared give you a reliable playbook. You can now attract and vet specialized SaaS writers efficiently.
Following this system is how to hire writers for your SaaS without the usual chaos. Creating skill tests, for instance, ensures you onboard talent that delivers quality from day one. If you’re interested in other growth tactics, check out how to find funding for your SaaS.
Ready to build your team of expert writers? Start by implementing one step, like creating detailed content guidelines, this week and see the difference.
Unlock consistent quality and faster growth.
Ready to finally unlock consistent quality and scale your SaaS content fast? Book a discovery call with me to see how we can build your expert writing team.
