The SEO world is very competitive and noisy.
If you’re to create a successful brand, you need nothing short of the best.
In fact, SEO doesn’t always work out especially when ill-executed, leading to wasted time and money with very little ROI in return.
A Backlinko study revealed that 70% of businesses are dissatisfied with their SEO services. So, essentially, most SEO campaigns are a bust.
This is why we’ve compiled the best SaaS SEO agencies, to help you find the perfect growth partner for your SaaS brand so that you don’t burn resources and waste time on the wrong SEO service.
With the right SaaS SEO agency, you’ll generate very high-quality traffic and eventually attract more qualified demos and strong leads for your SaaS product.
In this article, I’ll walk you through the best SaaS SEO agencies to grow your software business in 2024 and increase your monthly recurring revenue.
Let’s get started.
Quick summary:
1. Boterns – Best for SaaS small businesses & startups.
2. First Page Sage – Best for B2B SaaS SEO marketing.
3. Kalungi – Best for full-service SaaS SEO services.
4. Codeless – Best for SEO-driven content repurposing.
5. MADX – Best for Fintech SaaS SEO marketing.
Let’s get started.
1. Boterns
Boterns offers holistic SEO services under one roof.
When you choose an excellent SaaS SEO agency like ours, you get a SaaS partner who leverages proven SaaS growth strategies to help you explode your MMR.
Boterns helps you grow from the ground up with a solid SaaS SEO framework that enables your business to generate organic SaaS traffic and leads.
Want to book more qualified demos for your SaaS?
Our battle-tested content marketing strategies make us one of the best SaaS SEO agencies to help you engage and convert visitors into loyal and paying customers.
Main services:
- You get in-depth keyword research that targets high-impact terms that can help you generate organic traffic with very high-quality leads. We’ll unearth excellent keyword opportunities that give you an edge over competitors.
- We carry out strategic link-building campaigns, helping your software startup get high-quality and relevant backlinks. This allows you to build your website’s credibility and authority while driving high-quality organic traffic to your site.
- Boterns also provides technical SEO services to help optimize your website to make it more mobile and search engine friendly. We’ll address back-end issues, improve load times, and refine your site structure to elevate user experiences.
Case study
FileCenter, a top document management software provider for small businesses, had a very low conversion rate while customer churn was through the roof.
With Boterns, they generated $20,000 in sales in just 90 days. We helped them achieve this with in-depth keyword research, objective content creation, and strategic link-building that increased conversion rates and reduced churn.
Verdict
If you’re a small SaaS business starved of traffic and leads, Boterns is an excellent growth partner to help you find your footing and become competitive. We leverage tried-and-tested SEO strategies to help you get results and customers for the long haul.
Book a free discovery call here
2. First Page Sage
Need help with your online PR?
First Page Sage employs timeless SaaS marketing strategies, including online PR and brand management services to help you build brand recognition for your business.
Notably, the company offers SEO services targeting B2B SaaS platforms to help you generate a consistent stream of customers and recurring revenue.
They can also assist you in picking the perfect name for your SaaS with strategic SEO consulting services that also include a full SEO audit to identify and rectify SEO shortcomings that are holding back traffic.
Main services:
- First Page Sage offers thought leadership SEO, which involves ghostwriting up to 100 pieces of strategic content for your business. This can help improve your brand’s reputation, increase industry visibility, and generate more leads.
- The agency also provides meticulous web design services to help you create a strong digital presence online. They can create a user-friendly website for you that looks great and is built for performance to help land more conversions.
- First Page Sage can also craft a strategic SEO plan that elaborately maps out tasks for the next twelve months. They’ll give your business a hand-built list of important keywords and identify conversation paths that can unlock growth.
Case study
Cadence Design Systems, an electronics design automation software provider, experienced stalled growth and high customer acquisition costs.
They turned to FirstPage Sage and achieved 100,000 organic sessions per month, while they’ve also enabled them to lower their monthly conversion expenses for their business to as low as $0.56 per conversion.
Verdict
First Page Sage is a specialized B2B SaaS SEO agency that can help you build brand authority and grow your business quickly. However, I’ve realized they’re mostly experienced in B2B SaaS sales so they may not be ideal if you have a B2C product.
3. Kalungi
Kalungi is an experienced B2B SaaS marketing agency.
They can formulate an excellent go-to-market strategy that greatly reduces your time to market, identify high-converting lead magnets for your B2B SaaS startup, and generally increase your growth potential.
Furthermore, Kalungi delivers bespoke SEO plans, enabling you to achieve your growth objectives quickly and get excellent ROI from marketing.
Short on top SaaS blog post ideas for your content strategy?
They can also take care of this for you with SaaS content marketing that helps you attract and educate your ideal customers to increase trail sign-ups. ,
Main services:
- Kalungi offers T2D3-certified SaaS SEO marketing coaches to give you personalized guidance for your SEO campaigns. So you can rely on their experience to make more informed decisions about your SEO strategies.
- They also conduct SEO audits to uncover and repair technical website issues like poor indexation and improper canonicalization. Therefore, they can finetune your site to match the latest Web Core Vitals standards and boost performance.
- Kalungi carries out comprehensive competitor research, giving you an excellent perspective of your SEO landscape. So they can help you stay on top of your competitors’ strategies to find areas where you can exploit to gain an advantage.
Case study
CPGvision, a trade promotion management platform, was struggling to generate organic traffic and engage visitors, leading to very poor conversation rates.
With Kalungi’s assistance, they increased organic sessions by 48% within just six months. This was because of the company’s strategic SEO approach, which entailed on-page optimization, keyword research, and content marketing.
Verdict
From branding to SEO, Kalungi is certainly one of the best SaaS SEO agencies in 2024 if you’re looking for a full-service SEO solution. Nevertheless, I’ve noticed that they’re quite pricey because of it, which may rule them out if you’re working with a tight budget.
4. Codeless
Need a content marketing powerhouse in your corner?
If you’re starting a SaaS company and are keen on a content-focused approach to SEO, Codeless is an excellent choice. They specialize in creating high-value, long-form content for brand building and increasing search engine rankings.
Codeless also offers content repurposing services that identify and capitalize on omnichannel SEO opportunities to expand your brand’s reach.
What’s more, they work closely with uSERP, a premium link-building service, to help you get authoritative backlinks that can grow your monthly MRR by attracting hot leads.
Main services:
- Codeless flags off its SEO campaigns with a proof-of-concept service that lets you test-drive their expertise before making a huge financial commitment. Using various KPIs, you can then determine if they are the right fit before going all in.
- You also get content marketing services that combine generative AI and a group of talented writers to create a hybrid SEO strategy. With intricate keyword and topic prioritization, they help you build SERP-topping content that ranks.
- Codeless offers content repurposing, where they rebrand and customize your site’s existing content to make it more engaging & shareable on social platforms. This can help you reap SEO benefits quickly without starting from scratch.
Case study
Miro, an AI-powered visual workplace provider, had content on its website but it wasn’t optimized for search and was consequently ranking poorly.
Nonetheless, Codeless got them into the top 5 results for 47 different search phrases, generating a considerable amount of traffic in the process. They achieved this with strategic content optimization and repurposing.
Verdict
Codeless provides top content repurposing services and are a great fit if you have a lot of website content you’d like to get more out of. However, I’ve realized their SEO tactics are geared toward enterprises, so they may not be suitable if you’re a small business.
5. MADX
MADX is a highly versatile fintech SEO agency.
If your small business has software in this niche, this is one of the best SaaS SEO agencies for killer fintech SEO SaaS marketing strategies to get your software in front of potential customers and increase demo bookings.
MADX also facilitates market expansion using proven SEO strategies that can help you extend your brand’s footprint and reach new markets.
What’s more, they can also write excellent product roundup posts, case studies, and other lead magnets to create a content marketing strategy that drives more sales.
Main services:
- MADX integrates your PR campaigns with strategic SEO techniques to help manage and boost brand awareness. They can help build and maintain a brand image and reputation that connects with your target audience more effectively.
- You can also create a robust backlink profile with MADX’s link-building services, which enables you to benefit from the SEO gains of authoritative websites. This can help you increase site relevance and credibility to improve search rankings.
- MADX also provides AI-driven SEO strategies, which enables them to carry out more advanced market research. With predictive analytics, they can create a forward-thinking SEO strategy that capitalizes on customer behaviors and trends.
Case study
Direct mail automation service, Postalytics, was seeking to launch new products and wanted to create high-converting landing pages.
Ultimately, they raised monthly organic traffic to 81,000 from 3,000 and got 4,200 new top positions on Google. MADX obtained these results through strategic SEO content marketing and SEO-driven social media marketing.
Verdict
For Fintech SaaS brands, I recommend MADX for their immense experience and great track record in this niche. However, I’ve noticed you have to give up a lot of control over your SEO campaign with MADX, which surely invites the risk of brand misalignment.
6. Rock The Rankings
Want a hyper-focused SEO partner to help you grow?
When you choose a great SaaS SEO agency like Rock The Rankings, for example, you get an SEO-only brand that works strictly with SaaS businesses. So they can formulate a custom growth strategy to help you get more software sales.
In addition, they provide SEO consultancy to help you create a scalable SEO strategy for your small business that drives traffic and revenue.
You can also harness the benefits of lead magnets with their SaaS SEO content writing services that enable you to lower customer acquisition expenses.
Main services:
- Rock The Rankings provides programmatic SEO services that help to reduce manual and routine SEO tasks for your business. This also enables you to target more keywords on a mammoth scale to really turbocharge website traffic.
- You also get custom link-building services that can help you get your content indexed and improve your domain score to become more visible online. Consequently, this can help you send back relevant, referral traffic to your site.
- The agency also provides fully dedicated, hands-off SaaS SEO management, where they manage various aspects of your SEO, including your content calendar & marketing budget so that you can focus on growing your business.
Case study
Bizzabo, an event management platform, experienced plateauing website traffic that resulted in very low conversion rates from their website.
With methodical backlinking and SEO overall, they tripled their MQLs within just four weeks of working with Rock The Rankings. This was also made possible by content restructuring, technical optimization, and keyword research.
Verdict
If a programmatic strategy is a priority, Rock The Rankings offers this service to help make SEO more effortless & scalable. However, the initial & mandatory 120-day commitment, which entails a retainer of up to $20,000 per month, can be a deal breaker.
Contact Rock The Rankings here
7. Smash Digital
Smash Digital is your go-to for high-quality backlinks.
This is their biggest expertise, helping you acquire authoritative backlinks through strategic guest blogging, writing killer SaaS case studies, and fact-based content marketing overall.
With their done-for-you managed SEO services, you can take your marketing to the next level and generate more prospects and leads for your business.
Overall, I rate Smash Digital among the best SaaS SEO agencies for SEO audit services. This can make your SaaS startup more successful by solving technical problems and helping you get even more gains from existing SEO strategies.
Main services:
- You get CTR optimization services that help you identify and improve the performance of underperforming landing pages. So they can help you improve your organic click-through rate and make every ounce of website traffic count.
- Smash Digital also provides expansive SEO keyword research that helps you seed the right keywords and expand your keyword list. This can help increase your traffic stream by identifying gaps to exploit your competitors’ strategies.
- The agency also provides on-page optimization and has built a special software that delivers detailed scores about the status of your on-page SEO. As a result, you can improve your position in SERPs and get more organic traffic to your site.
Case study
Atom, a US-based SaaS company, was churning out dozens of press releases monthly but got very little return on investment in terms of trial signups.
That changed with Smash Digital, who helped increase revenue by 332%. With a comprehensive content audit, they remedied technical issues like over-optimization and implemented organic SEO strategies that sustainably grew website traffic.
Verdict
Smash Digital offers personalized and hassle-free SEO audits, so they can help you solve technical issues with your site to unlock conversions. That being said, the rest of their SEO services, aside from backlinking and SEO audits, are a bit bare-bones.
8. Skale
Need to transition to a new website?
If so, Skale offers proven SaaS marketing strategies and SEO site migration services for SaaS that enable you to move to a new website without losing your SEO gains.
What’s more, they also provide user-centric SEO content marketing services, which involve creating content that appeals to users and search engines.
Skale delivers fully managed SEO services for your business, and they can help you not only generate amazing SaaS blog post ideas but even implement them on your behalf to boost productivity and efficiency.
Main services:
- Skale’s website migration services help ensure that your MMR-generating pages don’t lose traction or disappear when moving to new websites. Furthermore, they work to quickly help your new domain to re-establish credibility and authority.
- The agency features a diverse SEO team, including a technical specialist, content expert, and off-page SEO manager. They work on your SaaS SEO needs from all angles to cover your bases and increase your chances of SEO success.
- Skale also performs extensive content modeling and keyword research to help generate content that’s the right fit for your software and target market. Using various prioritization frameworks, they help you reach your SEO goals quickly.
Case study:
User research SaaS platform, Maze, had a huge growth challenge, primarily because they were generating very few sign-ups through their blogging strategy.
Skale stepped in, helping them get over 283% organic software signups within six months. This came about due to a new content strategy and by repurposing existing content and performing comprehensive technical SEO.
Verdict
If you’re looking to migrate to a new website, I recommend Skale’s web migration services which can help you preserve rankings. However, the agency is not upfront with its pricing plans like others on this list, which makes it hard to know what to expect.
9. SimpleTiger
SimpleTiger is a top SEO content marketing service.
In this guide of the best SaaS SEO agencies, I recommend this agency for its content marketing strategies that can help you get more qualified demos for your SaaS product.
Moreover, SimpleTiger has B2C SaaS SEO expertise and can help you scale and drive growth for your B2C SaaS platform using a variety of channels.
Don’t have a website to begin with?
If you’re just starting a SaaS company and lack a website, SimpleTiger offers web design services to help you build the right digital presence for your SaaS business.
Main services:
- SimpleTiger offers SEO-friendly web design services to help you build a website poised for SEO success from the ground up. They leverage Webflow CMS for this to give you a no-code website builder that you can manage easily.
- The agency manually performs link-building by reaching out to premium and authoritative domains to ensure long-term, risk-free benefits. In the same breath, they also perform negative link cleaning to eliminate harmful linking practices.
- SimpleTiger provides B2B SaaS SEO services, complete with AI-driven content modeling and keyword research and mapping. This enables them to prioritize and update your content marketing strategy to preserve relevance and rankings.
Case study:
ContractWorks, a contract management platform, had superior technology to competitors but it was getting massively outranked by competitors.
They sought SimpleTiger’s assistance, and increased organic traffic by 98% in the first two months, which resulted in 20,000 new users. This was because of a holistic SEO strategy, primarily fueled by robust keyword research.
Verdict
If you’re looking to build your digital presence from scratch, SimpleTiger offers web design services to help you hit the ground running with SEO. However, I’ve established that this ties you down to a single CMS solution, namely Webflow, and its pricing.
10. RevenueZen
Want to get more leads from LinkedIn?
It offers LinkedIn SEO services which entail writing great product roundups and other content and sharing them on the platform. This can help you generate more interest in your product and channel traffic and prospects to your landing pages.
Additionally, RevenueZen also offers uniquely designed SEO services for startups to help you book demos and attract new users for your software.
To help you create better SaaS blog articles and shore up negative content marketing strategies, they also provide content audits to strengthen SEO performance.
Main services:
- It provides ongoing optimization which involves periodically reviewing your site to ensure it’s frequently indexed by Google and ranking for the right keywords. This is complemented with monthly SEO reports to help you understand web visitors.
- RevenueZen can also provide content briefs in case you’d like to augment SEO with your in-house SEO team. This keeps your writers up to speed on important content creation guidelines to help create high-quality content that converts.
- The agency also provides local SEO services and especially targets SaaS businesses within Portland. They can help you create localized content to enable your SaaS business to increase visibility in location-based search results.
Case study:
LeadRX, a customer data analytics platform, had content for various phases of the buyer journey but performances in terms of traffic were lackluster.
So they brought in RevenueZen and increased organic new users by 170% within seven months of their partnership. They achieved these results largely by analyzing and exploiting various SEO-related gaps and opportunities.
Verdict
RevenueZen ranks among the best SaaS SEO agencies if local SEO is relevant to your needs and you desire more traffic from local search. However, I’ve noticed they are a bit pricier than other agencies on this list so they may not be right for a tight budget.
Conclusion
No one starts a SaaS business hoping to fail.
Yet, the risk of failure increases if it takes too long to get sales over the line.
When your SEO tactics are off, your SaaS sales cycle massively increases, thereby slowing down customer acquisition and growth.
In fact, the average SaaS sales cycle exceeds 127 days, according to a Capchase Study. This represents a sharp increase from previous years, and it’s partly because of very poor-quality leads.
If you’d like to avoid the same fate, you need to team up with the best SaaS SEO agencies that deliver results. Overall, I recommend Boterns if you’re a small business looking to affordably and effectively boost conversions.
Click here to book your free discovery call to learn if we’re a great fit for each other.
Being a highly experienced and SEO-focused, SaaS-only agency, you can be assured of dedicated expertise to help catapult your monthly recurring revenue.
