Boterns LLC FAQs

About Boterns LLC

Who is Boterns?

Boterns is a specialized SaaS SEO agency helping software companies drive targeted traffic, demos, and signups through highly converting content. We focus on making organic search the primary customer acquisition engine for your SaaS business with our proven, battle-tested strategies developed over 10+ years of experience.

What makes Boterns different from other marketing agencies?

Unlike jack-of-all-trades digital marketing agencies, we’re SaaS SEO specialists. We focus on driving customers and revenue, not just rankings and keywords. Our predictable growth framework is specifically designed for SaaS companies, and we prioritize stability and predictability in our strategies.

Who does Boterns work with?

We primarily work with small SaaS companies, startups, and software businesses looking to accelerate growth through SEO while staying within budget. We’re the ideal partner for budding SaaS brands whose growth has stagnated or who want to scale from seed funding through to acquisition.

Our Services

What services does Boterns offer?

Boterns offers four core service areas:

  1. SEO Management & Consulting: 100% done-for-you organic search strategy
  2. Revenue-Focused Content Creation: Building content your audience wants and converting them to customers
  3. Link Building & Digital Promotion: Building high-quality backlinks that scale customer acquisition
  4. Video Content Development: Creating custom video cuts optimized for deployment across all your brand channels

What is your 4-step process?

Our comprehensive approach includes:

  1. Keyword Research: In-depth research to identify precise opportunities
  2. Content Marketing: Strategic content creation to engage and convert visitors
  3. Link Building: Campaigns to build high-quality backlinks for authority and traffic
  4. Market Research: Analysis of trends, competitors, and audience behaviors

Do you offer custom packages?

Yes, we tailor our services to meet the specific needs of your SaaS business. We understand that each software company has unique challenges and goals, which is why we create customized strategies rather than using a one-size-fits-all approach.

Results & Expectations

How long will it take to see results?

We focus on delivering faster SEO results for your SaaS business, but exact timelines vary based on your current website status, competition levels, and the strategies implemented. During our discovery call, we can discuss practical ways to scale your traffic and conversions in the next 90 days.

Can you guarantee results?

While we can’t guarantee specific results (as SEO depends on many factors including algorithm changes and competition), we have a proven track record of helping SaaS companies accelerate growth. Last year alone, we helped more than a dozen SaaS startups and software companies drive significant growth through SEO.

What metrics do you track?

Unlike agencies that focus solely on rankings and keywords, we prioritize metrics that directly impact your business: booked demos, qualified leads, signups, and MRR (Monthly Recurring Revenue) growth. Our goal is to help you 10x your MRR faster through strategic SEO efforts.

Working With Us

How do we get started?

The first step is to schedule a discovery call with our team. During this call, we’ll unpack your current demand generation efforts and discuss practical ways to scale traffic and conversions for your SaaS business.

Will I have a dedicated point of contact?

Yes, you’ll work with a dedicated customer success manager who understands your business goals and oversees your SEO strategy implementation.

How do you communicate progress?

We provide regular reports and updates on your campaigns, focusing on the metrics that matter to your business growth. We believe in transparent communication and will keep you informed about the work being done and the results achieved.

Do you work with companies outside the US?

Yes, we work with SaaS companies globally. While our offices are based in Seattle, our strategies are effective for software companies regardless of location.

Technical Questions

What is SaaS SEO and why is it important?

SaaS SEO is search engine optimization specifically tailored for Software-as-a-Service companies. It’s critical because it helps you capture potential customers during their self-research journey, driving targeted traffic that converts to demos and signups. A strong SEO strategy creates a predictable, scalable customer acquisition channel.

How are links important for SaaS SEO?

Links act as votes of confidence that tell Google your site is more important than others and should outrank them. Alongside high-quality content and excellent user engagement, links remain a critical component of any effective SaaS SEO strategy.

Do you build content for all stages of the buyer’s journey?

Yes, we create content that addresses your buyers’ needs at every stage of their self-research journey. This comprehensive approach ensures you’re capturing potential customers regardless of where they are in the decision-making process.

Contact Information

How can I reach Boterns?

You can contact us through multiple channels:

Do you have a blog with SEO resources?

Yes, we regularly publish articles on our blog covering topics like starting a SaaS company, SaaS marketing strategies, lead generation, content creation, and more. These resources provide valuable insights for SaaS businesses looking to improve their SEO and marketing efforts.